Most seafood restaurants in Bangkok
installed glass tanks in front of their restaurants
showing live fished, prawns, etc. to attract
customers walking by.

We find this perfectly fits Tesco Lotus's
idea of "Always fresh", so we just simple design
a sticker that is similar to Tesco Lotus's fresh
food price label, then install it on the tank to
enable the consumers to feel the freshness of
our seafood.

 

EKCHAI DISTRIBUTION SYSTEMS CO. / TESCO LOTUS 
Advertising Agency:  BBDO BANGKOK , THAILAND
Executive Creative Director:  Suthisak Sucharittanonta
Creative Director:  Subun Khow
Copywriter:  Chanatthapol Tiensri, Kongpope Siriwattanagarn, Subun Khow
Art Director:  Ariyawat Juntaratip, Supparat Thepparat, Suthisak Sucharittanonta